VIEW BOSTON OBSERVATORY
Experience the View Boston Observatory on the 52nd floor of the Prudential Tower, where Boston's rich history and iconic landmarks come to life. With nine digital installations and interactive exhibits, you can dive into the city's story and even craft your own personalized itinerary, offering you a unique way to explore Boston.
Details
FLOAT4 | Boston USA | 2023
Project Type
Digital Installation | Interactive Content
Role
User Experience Designer | UI Designer
Boston Massachusetts
Observatory Exhibits
Entry / PRE-Show
CONTENT
1
Elevator UP
IMMERSION
2
Virtual Viewers
INTERACTIVE
3
Discover Boston
INTERACTIVE
4
Theater Posters
CONTENT
5
Finale Kiosk
INTERACTIVE
6
Finale LCDs
CONTENT
7
Elevator DOWN
IMMERSION
8
ViewPrint Itinerary
MICRO-SITE
9
ENTRY EXPERIENCE
The entry experience of the View Boston Observatory is designed to captivate both passersby and visitors, enticing them to embark on the immersive journey within. Animated content showcases stylized sequences of the Boston landscape, specifically highlighting the iconic Prudential Tower.
ELEVATOR UP
The Elevator Up journey is an energetic and inspiring experience that welcomes visitors into the Observatory's environment. It offers an immersive visual sequence combining engaging kinetic animations with vibrant images of Boston, culminating in an unforgettable ascending buildup to the panoramic view.
VIRTUAL VIEWERS
The 10 virtual viewer installations are a fun and engaging way to orient our visitors within a 360 of Boston’s cityscape, visually introducing them to the various neighbourhoods that compose the city.
Offering visitors a playful augmented landscape where information is highlighted with colourful graphics, visitors discover Boston through a dynamic interface punctuated by animations and engaging illustrations.
DISCOVER BOSTON
Immerse yourself in an interactive wall featuring Boston's dynamic photographs, capturing its diverse history and personality. With a vast array of images showcasing architecture, restaurants, parks, and more, each selection unveils a compelling story. The exhibit holds approximately 350 landmarks and multiple Boston fun facts ensuring a rich discovery for all interests. Moreover, guests and kids can explore the wall and mini-game while wheelchair accessibility ensures inclusivity, allowing everyone to discover Boston from their unique perspective.
4
1
2
3
THEATRE POSTERS
5
Highlighting the cinematic essence of our Theater Poster installations, we present visitors with a curated collection of twelve iconic Boston landmarks, handpicked from the immersive experience of our adjacent 360 Theater.
Illustrator: Pascal Blanchet
6/7
FINALE KIOSK / LCD
The twelve Finale Kiosks provide visitors with personalized monikers based on their selected landmarks. These unique monikers, ranging from playful to surprising, aim to forge lasting connections with both new and returning guests. Designed for quick turnaround, the experience ensures efficient engagement while allowing visitors to curate their own Boston itinerary based on saved landmarks throughout their journey.
ELEVATOR DOWN / VIEWPRINT
8/9
Seamlessly connected to the Finale experience, the descending elevator will delight with a surprise photo montage of your collected selfies and favorite information learned and gathered from your ViewPrint all juxtaposed over images of Boston - a personal touch you’ve never before encountered upon saying farewell to the experience.
At the heart of the View Boston experience lies ViewPrint, a vital tool that enhances guest interaction and exploration. This microsite offers guests a platform to delve deeper into each exhibit by crafting personalized itineraries of chosen points of interest through a barcode linked to their ticket (printed or on a mobile device).
These itineraries recommend group landmarks based on proximity, popularity, and user preferences, ensuring a seamless and tailored journey for every visitor.
Accessibility
In developing the exhibits at View Boston, our team was committed to creating an experience that was not only user-friendly but also accessible to everyone, regardless of physical, technological, or language barriers, to make the space more inclusive. Throughout the development process, this commitment to accessibility served as a guiding principle.
Several strategies were used throughout the exhibits to address accessibility issues. For example, each interface can now modify the interactive menu's height to be accessible for visitors with different physical requirements.
Achieving an inclusive experience for all visitors required overcoming technical challenges met by creative engineering, skilled audiovisual design, seamless integration, thorough testing, and collaboration with partners. The WCAG AA accessibility guidelines were carefully followed in the development of every exhibit, guaranteeing a higher degree of user satisfaction.
Credits
5+ FLOAT4 INTERACTIVE
Janie Delorme | Senior Producer
Sarah Ouellet | Creative Director
Simon Reid | 3D Animator
Philippe Provencher | Interactive Director
Noemi Baron | Animator
Pascal Blanchet | Illustrator
BXP
JRA
Electrosonic
Nanolumens
